I was reading through Alison Doyle’s job search post  and it is interesting but it lacks proof that professional internet branding (What we call ProfessionaliBranding) is really necessary for your job search or furthering your career. I agree with Alison that Professional Branding is very important. I also know that as an intelligent consumer you need facts that will demonstrate the importance of ProfessionaliBranding and how it relates to you. You also need to know  how being  found online leads to getting hired and furthermore why “being found” is in fact the “new job search”.

Everyone has focused on personal internet branding but when it comes to job search-most employers are interested in your personal brand as well as your ProfessionaliBrand to form opinions about your employability according to a study reported by Microsoft.

You must take charge of your internet brand and make it professional especially considering the The Federal Trade Commission in the US gave the go ahead to tracking everything you say and do on the internet by Social Intelligence for future use by employers in deciding your employability.

The bottom line is you better change your personal brand to a Professional Internet Brand and right away.

According to article in the WSJ, as well as my own research, employers have changed their online strategy when it comes to hiring. They are dropping the job boards and no longer solely relying on the applicants coming through their career portals. Companies have decided to go back to recruiting. Being inundated by online applications and not having a reliable system for sifting through the mass of applications, employers were left with no choice.

Employers are clearly turning to sites like LinkedIn and facebook as well as advanced search strategies to find candidates. Case in point; do a search of Indeed.com and enter the keywords recruiter social media and see how many employers are seeking to stack their HR teams with social media savvy recruiters.

Ask yourself this very important question…Are employers knocking on your door with offers? If not then there is something wrong with your ProfessionaliBranding strategy and you need to fix it quick.

Many professionals need to be proactive about job search rather than reactive once they become unemployed. Now is the time to develop a ProfessionaliBrand that will get results. This includes a LinkedIn profile that shows up first in search, your own online web site that lands on the first page of Google when an employer searches for someone with your skills, a facebook and twitter strategy that puts you in the limelight. When you do this right you no longer have to look for job but rather you Get Found and Get Hired.

Plain and simple job search is no fun. “Clicking and sending” your resume is not a job search strategy and clearly is no longer working for most career professionals as detailed in the WSJ article. So why not attract job offers 24/7 and this way you never have to look for another job again.

We have been setting up ProfessionaliBrands for our clients as well as coaching them in successfully landing a new job. Many of our followers find it beyond their financial reach to have us develop their ProfessionaliBrand and asked us to put together a Do-it-Yourself, step by step system they could do on their own. So we did! We developed a professional product that is affordable and can be implemented in an easy step by step fashion; check it out. Make sure to Get Found in order to Get Hired.