Linkedin- check your public profile URL – make sure that you make it keyword rich, reflecting your profession’s keywords, rather than simply your name, linkedin.com/in/yourname but rather linkedin.com/in/keywords.

This way you get an SEO boost, many who search are not connected to you yet can search LinkedIn profiles using Google.

Your name is already easily searchable on LinkedIn- no need to add it to your public LinkedIn URL.

For instance my public profile URL is ca.linkedin.com/in/GetHiredFastTrackExpert

Recruiters and employers search based on keywords that represent your profession.